Fast food brands launch immersive promotions aimed at Millennials
Implications - In an effort to woo discerning Millennial diners, fast food brands are launching immersive campaigns that tap into the cultural drivers that motivate the large demographic. In highlighting the interest in memorable offline experiences, this progression demonstrates a need for brands to create one-of-a-kind events that generate brand love.
Workshop Question - What cultural drivers align with your branding that can be leveraged to set you apart from your competitors?
Trend Themes
1. Experiential Marketing - Fast food brands in immersive promotions tap into cultural drivers and create memorable offline experiences for millennials.
2. Automation - Swapping human servers with robotic technology creates employee-free eateries, eliminating the need to continuously pay staff and providing a more controlled dining experience.
3. Challenge-based Activations - Young consumers prefer experience over objects, and challenge-based activation events like a Taco Bull ride have become popular among millennials.
Industry Implications
1. Fast Food Restaurant Industry - Fast food companies can leverage trends like experiential marketing and automation to stand out in the industry.
2. Gaming Industry - Fast food brands can partner with the gaming industry and create immersive promotions like a Taco Bell VR Arcade to engage consumers.
3. Hospitality Industry - Fast food brands can collaborate with the hospitality industry to provide one-of-a-kind experiences such as the 'SteakCation' offered by Taco Bell Canada, generating buzz around new products.
5 Featured, 39 Examples:
60,053 Total Clicks
Date Range:
Mar 16 — Oct 16
Trending:
Warm
Consumer Insight Topics:
