Singles seek out bizarre events to find a date with like-minded interests
Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience.
Workshop Question - Would it benefit your company to address consumers niche interests? Why or why not?
Trend Themes
1. Non-digital Courtship - Consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience.
2. Combining Matchmaking with Popular Hobbies - Events that combine popular hobbies such as gaming and exercise with matchmaking offer unique platforms for singles to meet new people and have the potential to be effective marketing campaigns for dating websites or apps.
3. Innovative Matchmaking Formats - Unconventional matchmaking events that challenge the traditional norms of dating such as armpit-sniffing dating nights and surgical mask matchmaking events are creating buzz and offering an alternative to online dating for individuals looking for unconventional dating experiences.
Industry Implications
1. Dating Websites/apps - These platforms can use innovative matchmaking formats to attract millennials who prioritize common interests and shared mindsets over convenience and provide non-digital courtship opportunities.
2. Event/entertainment Industry - Companies that combine popular hobbies with matchmaking such as gaming, exercise or other unconventional formats can create unique and engaging experiences for singles and offer effective marketing campaigns for businesses.
3. Wellness Industry - Events that combine exercise or other wellness activities with matchmaking offer individuals a chance to prioritize mental and physical health while meeting new people and create an opportunity for businesses to provide healthy dating alternatives.
