Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically.
Workshop Question - How can your brand make use of VR and AR to enhance consumer engagement and reach?
Trend Themes
1. Virtual Reality Porn - The adult industry is turning to VR technology to make experiences more realistic and attract younger consumers.
2. Interactive Adult Games - Pornhub and other adult entertainment brands are creating interactive games that combine health and fitness with sensual experiences.
3. Non-traditional Brand Partnerships - Eccentric fashion brands like Hood By Air are partnering with adult entertainment companies to expand reach and appeal to younger audiences.
Industry Implications
1. Virtual Reality Technology - The growing popularity of VR technology is creating disruptive innovation opportunities for the adult entertainment industry.
2. Gaming & Health & Fitness Industries - The integration of sensual experiences into interactive games presents disruptive innovation opportunities for the gaming and health and fitness industries.
3. Fashion Industry - Non-traditional brand partnerships with adult entertainment companies presents disruptive innovation opportunities for the fashion industry to expand reach and appeal to younger audiences.
6 Featured, 40 Examples:
267,810 Total Clicks
Date Range:
Mar 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:
