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Transformation Economy

Consumers seek out luxe experiences that promise personal revolution

Implications - Affecting both how consumers travel and spend their downtime at home, the transformation economy represents the progression away from material objects toward one-of-a-kind experiences that promise personal revolution in some way. This new experience-driven economy highlights the expectation that brands are to serve as catalysts on a consumer's journey to self-betterment.
Workshop Question - What role does your brand play in improving peoples' lives?
Trend Themes
1. Transformation Economy - The shift towards customized, experience-driven services allows for brands to serve as catalysts on consumer's journey to self-betterment.
2. Wellness-themed Hotel Experiences - Hotels can incorporate retail space and interactive experiences to more fully convey their commitment to health and wellness.
3. Digital Detox Hotel Packages - The growing need for brief, luxurious escapes from modern technology offers opportunities for hotels to cater to those looking to unplug.
Industry Implications
1. Luxury Accommodations - The trend towards lavish and exclusive accommodations for music festivals and fitness bootcamps opens up opportunities for luxury hotels to enter festival markets.
2. Travel Services - The popularity of rejuvenating yoga retreats and wellness-themed hotel experiences allows for opportunities in the travel service industry.
3. Spa and Wellness - The shift towards customized wellness experiences and digital detox packages opens up opportunities for the spa and wellness industry to expand their offerings.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
280,555 Total Clicks
Date Range:
Mar 16 — Oct 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Digital Detox Hotel Packages
Digital Detox Hotel Packages
This Hotel Confiscates Its Guest's Devices Upon Arrival
The Intercontinental Montreal is now offering a Digital Detox hotel package for those who want a brief escape from technology. In recent years, many hotels and resorts have begun catering to the... MORE
Contemporary Hot Spring Resorts
Contemporary Hot Spring Resorts
This Shima Resort is a Part of the Aman Hospitality Chain
This Shima resort is a recently opened addition to the roster of lodgings under the exclusive Aman hospitality chain. The stunning grounds of this Shima resort is definitely a sensorial experience... MORE
Wellness-Themed Hotel Experiences
Wellness-Themed Hotel Experiences
This Hotel Event Involved an Interactive Wellness Experience
To celebrate Global Wellness Day on June 11th, Four Seasons Hotel Toronto teamed up with lululemon athletica to provide guests with a interactive wellness experience. With activities ranging from... MORE
Lavish Fitness Bootcamps
Lavish Fitness Bootcamps
'R4.0' in Malibu is a Luxury Fitness Ranch for the Rich and Famous
‘R4.0’ is a four-day bootcamp created by the California Health & Longevity Institute (CHLI) and is held in a luxury fitness ranch at the Four Seasons Westlake Village. The multi-day... MORE
Lavish Festival Accommodations
Lavish Festival Accommodations
Glastonbury's Camp Kerala Caters to Well-Off Festival-Goers
For festival-goers looking for a more luxurious concert experience, Glastonbury is now offering a series of high-end accommodations dubbed ‘Camp Kerala.’ Combining the comforts of a... MORE
Rejuvenating Yoga Retreats
Rejuvenating Yoga Retreats
The Travel Yogi Service is Ideal For Solo Women Travelers
Travel Yogi is a service that allows people to take part in yoga retreats located in different parts of the world. The company’s retreats are especially ideal for women who are traveling alone,... MORE

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