KonaRed Makes Flavored Cold Brew from Hawaiian Coffee Beans
Katherine Pendrill — August 19, 2016 — Lifestyle
The Hawaii-based company KonaRed recently expanded its range of cold brew coffee with the addition of two new varieties. As cold brew continues to grow in popularity, the new coffees give consumes even more ways to enjoy the icy cold beverage.
The new cold brew products from KonaRed include the Kauai Caramel flavor and the Maui Mocha flavor. Both products are made with the brand's signature cold brew coffee, which is made from premium Kona and Colombian coffee beans enriched with Hawaiian Coffeeberry and then slow-steeped in cold water for 12 hours. Like the brand's existing Hawaiian Vanilla variety, the two new products also feature added flavoring that adds a touch of sweetness to the coffee.
The expansion of the KonaRed product line demonstrates the growing demand for craft cold brew in new and innovative flavor options.
The new cold brew products from KonaRed include the Kauai Caramel flavor and the Maui Mocha flavor. Both products are made with the brand's signature cold brew coffee, which is made from premium Kona and Colombian coffee beans enriched with Hawaiian Coffeeberry and then slow-steeped in cold water for 12 hours. Like the brand's existing Hawaiian Vanilla variety, the two new products also feature added flavoring that adds a touch of sweetness to the coffee.
The expansion of the KonaRed product line demonstrates the growing demand for craft cold brew in new and innovative flavor options.
Trend Themes
1. Craft Cold Brew - The expansion of the KonaRed product line demonstrates the growing demand for craft cold brew in new and innovative flavor options.
2. Flavored Cold Brew - The addition of new flavored cold brew varieties by KonaRed highlights the trend of consumers seeking unique and diverse options in their cold brew choices.
3. Premium Cold Brew - KonaRed's use of premium Kona and Colombian coffee beans in their cold brew showcases the trend of consumers embracing high-quality and premium ingredients in their beverage choices.
Industry Implications
1. Coffee - The expansion of flavor options in KonaRed's cold brew products highlights the disruptive innovation opportunities for coffee companies looking to tap into the growing demand for craft and flavored cold brew.
2. Beverage - The rising popularity of craft cold brew and unique flavor options presents disruptive innovation opportunities for beverage companies to create innovative and refreshing cold brew products.
3. Food & Beverage - The trend of consumers seeking premium and diverse cold brew options opens up disruptive innovation opportunities for the food and beverage industry to create new and exciting cold brew offerings.
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