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Palatial Canine

Owners insist on the most lavish sleeping spots for their spoiled pets

Implications - With fewer Millennials having kids, it seems that pets are reaping the benefits of their owner's excess income. Due to this, a surge in ultra-luxurious sleeping quarters for dogs have been devised -- with opulent dog day spas on the rise and even climate-controlled dens. As more owners continue to focus in on their pet's evolving needs, no matter how contrived they might be, specialized products are becoming more readily available to those willing to spend.
Workshop Question - If you were to make unexpected luxury a key aspect of your offering, how would that change your approach?
Trend Themes
1. Luxury Pet Accommodations - Owners are willing to spend on luxurious accommodations for their pets, with climate-controlled pet houses, opulent dog hotels, and Egyptian-inspired cat homes being some examples.
2. Specialized Pet Products - Pet owners are demanding specialized products that cater to their pets' evolving needs, such as one-for-one dog beds, premium pet mattresses, and Arvin Grex's Angus Bed.
3. Innovation in Canine Sleep - Innovative products such as the Casper Dog Mattress and the Aridus Den are addressing the specific needs of dogs while sleeping.
Industry Implications
1. Pet Care Industry - As pet ownership rates rise, the pet care industry is set to benefit from increasing demand for specialized pet products and luxury accommodations.
2. Home Décor Industry - As consumers view pets as family members, the home décor industry has an opportunity to create pet-friendly furniture and décor that appeals to pet owners and aligns with their home aesthetics.
3. Eco-friendly Industry - As consumers become more conscious about environmental sustainability, the pet industry has an opportunity to create eco-friendly pet products and accessories.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
379,010 Total Clicks
Date Range:
Sep 16 — Jul 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

One-for-One Dog Beds
One-for-One Dog Beds
The Ralph & Co Memory Foam Dog Bed Ensures Comfy Canine Naps
Designed and crafted in Great Britain, the Ralph & Co memory foam dog bed ensures pets are kept as comfortable as possible during their naps. Crafted from stay-cool memory foam to provide a soft... MORE
Egyptian-Inspired Cat Homes
Egyptian-Inspired Cat Homes
BAST Cat Furniture Draws Inspiration from Ancient Egyptian Mythology
BAST Cat Furniture is a collection of pet-centric home decor with an aesthetic that deviates from traditional designs. Most homeowners struggle to find a suitable place for their furry friends to... MORE
Premium Pet Mattresses
Premium Pet Mattresses
The Casper Dog Mattress Was Designed to Withstand a Dog's Natural Behavior
Your dog probably spends most of their time snoozing on your expensive mattress, so why not buy them their own—the Casper Dog Mattress is the perfect place your your furry friend to sleep, shed,... MORE
Climate-Controlled Pet Houses
Climate-Controlled Pet Houses
The 'Aridus Den' Provides Warmth or Cooling for Pets
The ‘Aridus Den’ pet houses look to provide pets with a safe haven to relax in and also stay comfortable when it comes to temperature. The autonomous ‘Aridus Den’ features a... MORE
Canine Sling Beds
Canine Sling Beds
Arvin Grex's 'Angus Bed' Comfortably Cradles Pets of Various Sizes Above Ground
A pet accessory brand that’s based in Australia, Arvin Grex designed a sling bed for dogs that’s perfect for those looking for a cozy place for their pets to sleep without detracting... MORE
Opulent Dog Hotels
Opulent Dog Hotels
This Space Functions as Both a Pet Hotel and Daycare
This South African dog hotel is based in Cape Town and functions as a pet daycare and living space when owners are away on business or vacation, or while they are working during the day. Called... MORE

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