Consumers eschew choice for niche services with limited high-brow offerings
Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes.
Workshop Question - If you were to create a curated service or product line, what would you include from your current offerings?
Trend Themes
1. Niche Streaming Services - Consumers are eschewing vast selection for limited, high-quality content in streaming services.
2. Critically Curated Streaming Services - Curated streaming services that enlist film experts to deliver highly researched films with recommendations are becoming popular.
3. Throwback Streaming Services - Streaming services are offering opportunities to enjoy, not only the latest episodes of select TV-shows and original content but also throwback and lesser-known collections.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity for streaming services offering high-quality, curated, and niche content.
2. Film Industry - Opportunity for lesser-known titles from the historic film and indie culture era to be streamed to satisfy the needs of film buffs.
3. Fashion Industry - Fashion-focused streaming services are emerging with runway footages and original series that help users rediscover their passion for fashion.
7 Featured, 60 Examples:
77,497 Total Clicks
Date Range:
Jan 15 — Nov 16
Trending:
Mild
Consumer Insight Topics:
