POM Wonderful Now Comes in Pineapple, Coconut and Mango Flavors
Laura McQuarrie — June 20, 2016 — Lifestyle
References: pomwonderful
POM Wonderful is known for being one of the most popular brands of pomegranate juice on the market that also offers fresh fruit, teas and concentrates. POM also makes 100% Juice in Pomegranate Cherry and Pomegranate Blueberry flavors, but its newest offering is an exploration into new territory.
Juice Blends are a new kind of product from POM Wonderful that combine its classic pomegranate juice with coconut water and fruit purees. The three product types include Coconut, Mango and Hula, which is a blend made with pineapple juice. These playful bottles put a unique spin on the design of POM's iconic pomegranate juice bottles by replacing the bottom bubble with a design to represent the essence of each flavor.
Across the food and beverage industry, brands are adding interest to single-ingredient products by offering exotic flavor experimentation.
Juice Blends are a new kind of product from POM Wonderful that combine its classic pomegranate juice with coconut water and fruit purees. The three product types include Coconut, Mango and Hula, which is a blend made with pineapple juice. These playful bottles put a unique spin on the design of POM's iconic pomegranate juice bottles by replacing the bottom bubble with a design to represent the essence of each flavor.
Across the food and beverage industry, brands are adding interest to single-ingredient products by offering exotic flavor experimentation.
Trend Themes
1. Flavored Juice Blends - Opportunities to infuse traditional juices with innovative flavor combinations like coconut, pineapple, and mango.
2. Packaging Design Innovation - Opportunities to update packaging designs and incorporate unique visual elements like playful bottle designs to differentiate products.
3. Ingredient Experimentation - Opportunities to test and create new product offerings by introducing exotic ingredients into existing product lines.
Industry Implications
1. Beverage Industry - New opportunities for brands to expand product lines and differentiate offerings by experimenting with flavors for juice blends.
2. Packaging and Design Industry - Opportunities for brand differentiation and product innovation through playful packaging designs, like unique bottle shapes or graphic elements to represent flavor profiles.
3. Food Industry - Opportunities for brands to experiment with exotic ingredients to create unique and differentiated product offerings that appeal to consumers seeking novel flavors.
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