'Upruit' Makes Hybrid Cold Brew Beverages Combined with 14 - 37% Fruit Juice
Laura McQuarrie — July 25, 2017 — Lifestyle
References: drinkupruit & bevnet
While there are numerous coffee hybrids on the market, Upruit is introducing a new alternative with its cold brew beverages—which are fused with juice.
The two varieties currently produced by Upruit include Sparkling Meyer Lemonade Cold-Brew Coffee (which boasts 14% juice) and Sparkling Tart Cherry Cold-Brew Coffee (with a higher content of juice at 37%).
These refreshing alternatives to coffee provide about the same amount of caffeine as a single cup of coffee, yet in an easy-to-carry canned format that can be enjoyed chilled. However, since the hybrid cold brew beverages boast sparkling textures, they are unlikely to replace one's morning coffee ritual. Instead, they are set to compete with other ready-to-drink beverages, such as fruit juices, soda, flavored water and even canned energy drinks.
The two varieties currently produced by Upruit include Sparkling Meyer Lemonade Cold-Brew Coffee (which boasts 14% juice) and Sparkling Tart Cherry Cold-Brew Coffee (with a higher content of juice at 37%).
These refreshing alternatives to coffee provide about the same amount of caffeine as a single cup of coffee, yet in an easy-to-carry canned format that can be enjoyed chilled. However, since the hybrid cold brew beverages boast sparkling textures, they are unlikely to replace one's morning coffee ritual. Instead, they are set to compete with other ready-to-drink beverages, such as fruit juices, soda, flavored water and even canned energy drinks.
Trend Themes
1. Hybrid Cold Brew Beverages - The fusion of cold brew coffee and fruit juice creates a new category of refreshing beverages.
2. Sparkling Cold Brew - The addition of carbonation to cold brew coffee offers a unique and fizzy drinking experience.
3. Ready-to-drink Alternatives - Cold brew juices provide a convenient and portable option for those seeking a caffeine boost in a refreshing format.
Industry Implications
1. Beverage Industry - The introduction of cold brew juices presents an opportunity for beverage companies to explore new product lines and cater to consumer demand for innovative beverages.
2. Coffee Industry - Cold brew coffee companies can leverage the trend of adding fruit juice to their products to expand their offerings and attract a wider customer base.
3. Energy Drink Industry - The sparkling and caffeinated nature of cold brew juices positions them as potential competitors to traditional energy drinks, opening up possibilities for disruption in the energy drink industry.
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