LGBT people connect with their community by way of focused digital services
Implications - Although much of the population has evolved to become more accommodating of LGBT people, many still face challenges in finding acceptance or expressing themselves without fear of repercussion. In order to combat this, many brands, organizations and individuals have gone digital with their efforts. With this, LGBT people are able to enjoy a safe space, gain confidence, get advice and even take part in important events like Pride parades through VR and online social interaction.
Workshop Question - You've been tasked with crafting a completely virtual experience for your target consumer. What does that look like?
Trend Themes
1. Digital Safe Spaces - Brands, organizations and individuals are going digital with their efforts for LGBT people so they can enjoy a safe space, gain confidence, get advice and take part in important events like Pride parades through VR and online social interaction.
2. LGBT Community Connection - Apps, websites and social media accounts that connect users to the global LGBT community are on the rise, tackling issues such as loneliness and non-acceptance faced by LGBT individuals, especially teens.
3. Supportive LGBTQ Campaigns - Fashion campaigns, merchandising and tattoo designs that promote inclusiveness and raise money for LGBTQ-supporting non-profits are becoming increasingly popular.
Industry Implications
1. Tech Industry - Digital safe spaces, LGBT+ apps and other tech innovations are providing support for the LGBT community.
2. Fashion Industry - Innovative fashion campaigns and merchandise are promoting inclusiveness and support for the LGBTQ community.
3. Non-profit Industry - More non-profit organizations focused on supporting the LGBTQ community are being formed, providing funding for LGBT+ initiatives and offering resources to those in need.
6 Featured, 45 Examples:
89,357 Total Clicks
Date Range:
Sep 15 — Nov 16
Trending:
Average
Consumer Insight Topics:
