Brands embrace product portability to appeal to the on-the-go consumer
Implications - The incorporation of handles and carriers in packaging is helping to draw in busy consumers from all walks of life needing everything from bread, to fruit to water on-the-go and in quantity. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is.
Trend Themes
1. Portable Packaging - Brands are incorporating handles and carriers in packaging to cater to busy consumers on-the-go.
2. Sustainable Packaging - Brands are producing eco-friendly packaging from recyclable materials, and promoting sustainability through their designs.
3. Efficient Packaging - Packaging designs are becoming more efficient, with features like stackability, adaptability, and easy transportation.
Industry Implications
1. Food and Beverages - Brands in the food and beverage industry can adopt these packaging trends to cater to busy consumers and promote sustainability.
2. Retail and E-commerce - Retail and e-commerce businesses can implement these packaging trends to create an efficient, eco-friendly system for their products.
3. Design and Packaging Manufacturing - Design and packaging manufacturing companies can offer innovative, sustainable packaging solutions to clients in various industries.
