The brand-consumer relationship is strengthened via emotion-focused branding
Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
Trend Themes
1. Emotional Branding - Brands are utilizing emotional branding to strengthen consumer relationships.
2. Minimalist Packaging - Packaging designs focus on minimalist styles to avoid distracting from a product's offered emotions or features.
3. Eco-friendly Design - Brands are focusing on sustainable and recyclable design options to appeal to an eco-conscious consumer market.
Industry Implications
1. Food and Beverage - Brands are exploring creative packaging designs in the food and beverage industry to effectively convey the product's essence.
2. Pet Products - Packaging designs for pet products are focusing more on functional and quirky design to attract the consumer market while being sustainable.
3. Alcohol and Beverage - Alcohol and beverage companies are adopting new packaging designs to showcase product characteristics and provide a unique experience.
4 Featured, 36 Examples:
330,654 Total Clicks
Date Range:
Jan 14 — Aug 14
Trending:
Warm
Consumer Insight Topics:
