Ait Putih is a Fictional Brand by Wiko Williams
Jamie Danielle Munro — May 7, 2014 — Marketing
References: behance.net & packageinspiration
Air Putih is a fictional water branding project by Wiko Williams from Indonesia. According to the artist, his goal is to "want to make people love fresh water so much, and never pay for a soft drink anymore."
To achieve this quite hefty goal, Williams went for an extremely minimalist for the branding look. The bottles look like milk cartons, and come in a simple white and blue color. Everything about the package screams "fresh" due to its straightforward nature. There aren't an excessive amount of illustrations, but just the brand name on the side and an illustration of a droplet of water on the very front.
Just looking at this water branding makes me thirsty, which means Williams has done an effective job.
To achieve this quite hefty goal, Williams went for an extremely minimalist for the branding look. The bottles look like milk cartons, and come in a simple white and blue color. Everything about the package screams "fresh" due to its straightforward nature. There aren't an excessive amount of illustrations, but just the brand name on the side and an illustration of a droplet of water on the very front.
Just looking at this water branding makes me thirsty, which means Williams has done an effective job.
Trend Themes
1. Minimalist Branding - Opportunity for brands to create minimalistic designs that convey freshness and simplicity.
2. Decline of Soft Drink Consumption - Increased focus on water branding could lead to a decline in the consumption of soft drinks.
3. Sustainability-focused Branding - Brands could explore sustainable packaging and eco-friendly materials to attract environmentally conscious consumers.
Industry Implications
1. Beverage - Beverage companies could explore minimalist branding and eco-friendly packaging to target health-conscious and environment-focused consumers.
2. Retail - Retailers could prioritize offering water options with minimalist and sustainable branding to tap into the trend of health and eco-consciousness.
3. Marketing - Marketing companies could focus on creating minimalist and fresh-looking branding for water companies to achieve the goal of promoting water consumption as an alternative to soft drinks.
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