Brennan Gleason Came Up with an Amazing Resume Idea that Involved Beer
Megan Facciuolo — June 24, 2014 — Lifestyle
References: dribbble & designtaxi
Coming up with a unique and creative resume idea is essential for those in the creative industry like Brennan Gleason. The Canadian-based graphic designer had no hard time at all coming up with an eye-catching resume that makes him stand out from those in his industry.
He took personal branding to a whole new level: an alcoholic one. He designed his resume so that it would be the packaging and branding for his self-made blonde ale. Clearly a home brewer in his spare time, Gleason specially designed the beer box to showcase his resume and each bottle's label to feature a piece of his work. The 4-pack is basically a portfolio, a resume and a tasty drink all in one.
He took personal branding to a whole new level: an alcoholic one. He designed his resume so that it would be the packaging and branding for his self-made blonde ale. Clearly a home brewer in his spare time, Gleason specially designed the beer box to showcase his resume and each bottle's label to feature a piece of his work. The 4-pack is basically a portfolio, a resume and a tasty drink all in one.
Trend Themes
1. Creative Resumes - Opportunity for job seekers to stand out by using unique and innovative resume ideas.
2. Personal Branding - Opportunity for individuals to showcase their skills and personality through personalized branding.
3. Branded Packaging - Opportunity for brands to use packaging as a marketing tool to create a memorable and engaging experience for their customers.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity in the graphic design industry by combining personal branding with product packaging.
2. Craft Beer - Disruptive innovation opportunity in the craft beer industry by incorporating creative packaging designs that showcase the brewer's story and brand.
3. Marketing and Advertising - Disruptive innovation opportunity in the marketing and advertising industry by exploring unique and unconventional ways to promote personal brands and create memorable experiences.
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