The Break Up Box Ships Away All Items Left Over from a Split
Laura McQuarrie — March 22, 2014 — Lifestyle
References: brandear.jp & en.rocketnews24
The Japanese Shitsuren Box—or break up box—contains just about everything you'll need to clean up after a messy break up. Instead of having to deal with having to get rid your partner's personal belongings, Brandear's Heartbreak Box takes care of it for you.
As well as receiving an actual cardboard box to ship things in, the box includes a 'Heartbreak Guidebook,' tissues and bubble wrap (which also works as a stress-reliever for any tense moments you have sorting through stuff.)
For every Heartbreak Box Brandear receives, it donates $1 to a NGO supporting pregnant women and couples in developing countries. So the service is an excellent way to gift yourself a fresh start and do some good for someone else in the process.
As well as receiving an actual cardboard box to ship things in, the box includes a 'Heartbreak Guidebook,' tissues and bubble wrap (which also works as a stress-reliever for any tense moments you have sorting through stuff.)
For every Heartbreak Box Brandear receives, it donates $1 to a NGO supporting pregnant women and couples in developing countries. So the service is an excellent way to gift yourself a fresh start and do some good for someone else in the process.
Trend Themes
1. Break-up Box - Opportunity to capitalize on the growing trend of providing comprehensive breakup cleanup services.
2. Heartbreak Guidebook - Disruptive innovation opportunity in creating personalized self-help guides for individuals going through heartbreak and breakups.
3. Donation Incentive - Opportunity to incorporate charitable giving into product and service offerings, appealing to socially conscious consumers.
Industry Implications
1. E-commerce - Opportunity to create an online platform or marketplace specifically for breakup cleanup services.
2. Self-help and Wellness - Disruptive innovation opportunity to create unique self-help resources for individuals dealing with heartbreak and breakup.
3. Charity and Nonprofit - Opportunity to partner with nonprofit organizations and create innovative donation incentives for businesses.
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