Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
Jamie Danielle Munro — April 3, 2014 — Lifestyle
References: behance.net & packageinspiration
The Koronaki Virgin Olive Oil redesign by Thomas Kiourtsis goes for an extremely minimalist look. Kiourtsis was assigned to make the corporate identity for the company, as well as the packaging for the product.
For the corporate identity, the designer stuck to a simple black and white look. The reason for doing so was to ensure a "classic combination that can stand independently," according to Package Inspiration. Kiourtsis also wanted to show the adaptability of the olive oil with this design, proving that it could be used for a number of different occasions. The product packaging has a few more details, with the top part being made out of a wood-like material, which gives the virgin olive oil a natural aesthetic.
For the corporate identity, the designer stuck to a simple black and white look. The reason for doing so was to ensure a "classic combination that can stand independently," according to Package Inspiration. Kiourtsis also wanted to show the adaptability of the olive oil with this design, proving that it could be used for a number of different occasions. The product packaging has a few more details, with the top part being made out of a wood-like material, which gives the virgin olive oil a natural aesthetic.
Trend Themes
1. Minimalist Packaging - The trend of minimalist packaging offers an opportunity for companies to create sleek and modern designs that stand out on store shelves.
2. Natural Aesthetic - The trend of incorporating natural materials into packaging provides a disruptive innovation opportunity for businesses to appeal to eco-conscious consumers.
3. Adaptable Design - The trend of creating versatile packaging designs allows businesses to showcase their products' suitability for various occasions and uses.
Industry Implications
1. Food and Beverage - The minimalist olive oil packaging trend presents an opportunity for disruptive innovation in the food and beverage industry, encouraging companies to rethink their packaging to reflect simplicity and elegance.
2. Packaging - The minimalist olive oil packaging trend offers a disruptive innovation opportunity for the packaging industry to explore new materials, design techniques, and sustainable practices.
3. Home Goods - The natural aesthetic trend in olive oil packaging provides a disruptive innovation opportunity for the home goods industry to create eco-friendly and visually appealing packaging solutions.
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