Yarra Valley Exudes a Gourmet Feel Thanks to Sophie Rowe
Jamie Danielle Munro — May 28, 2014 — Lifestyle
References: cargocollective & packageinspiration
Yarra Valley is a gourmet olive oil brand that embodies this high quality taste through its packaging design by Sophie Rowe. The olive oil features a double spout with balsamic vinegar in the center too, making it easy for consumers to bread dips for guests.
Not only does the double spout nature of this bottle make it different, but the typographic look of the package also contributes to this aesthetic. "Pour me" is written on the front in a cursive, handwritten design, as well as the fact that the product is a gourmet vinaigrette. All of these combining factors help to elevate this product into a higher status of olive oil, and one that would be fit to serve to the most prestigious of guests.
Not only does the double spout nature of this bottle make it different, but the typographic look of the package also contributes to this aesthetic. "Pour me" is written on the front in a cursive, handwritten design, as well as the fact that the product is a gourmet vinaigrette. All of these combining factors help to elevate this product into a higher status of olive oil, and one that would be fit to serve to the most prestigious of guests.
Trend Themes
1. Packaging Innovation - The typographic design and double spout feature of Yarra Valley's olive oil bottle present opportunities for other food and beverage companies to create unique and convenient packaging.
2. Gourmet Food Branding - The gourmet feel of Yarra Valley's olive oil presents opportunities for gourmet food brands to enhance their brand image and elevate their products.
3. Personalized Food Experiences - The handwritten design and bread dip feature of Yarra Valley's olive oil offer opportunities for personalized and interactive food experiences for consumers.
Industry Implications
1. Food and Beverage Packaging - The packaging design innovations in Yarra Valley's olive oil bottle can benefit the food and beverage packaging industry by inspiring innovative and functional packaging solutions.
2. Gourmet Food - Yarra Valley's olive oil branding can inspire new strategies and branding approaches for the gourmet food industry, allowing companies to differentiate their products and appeal to high-end consumers.
3. Restaurant and Hospitality - Yarra Valley's olive oil, with its gourmet feel and unique features, presents an opportunity for restaurants and hospitality businesses to enhance their guest experience with personalized food presentations and tableside interactions.
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