Children's Charities Are Helped by Buying an Empty Box from Bawx
Laura McQuarrie — December 18, 2013 — Art & Design
There are plenty of businesses out there that sell cardboard boxes, but 'Bawx' is one that makes a statement about consumerism and turns the gesture of buying an empty box a gift in itself.
Bawx sells four different cardboard box models of different sizes, described as "empty boxes full of possibilities." Bawx suggests that its smallest Model 1.0 box could become a car, fort or house, since it's been discovered time and time again that if you buy a kid a toy, they just want to play with the box it came in.
All of the proceeds from Bawx sales go towards supporting children’s charities like The Charley Davidson Leukemia Fund or Blue Sky Bridge. The different sized boxes are really just four different denominations that can be donated, but the entire concept is so simple and well-executed that it feels like an actual gift is being purchased to help a child.
Bawx sells four different cardboard box models of different sizes, described as "empty boxes full of possibilities." Bawx suggests that its smallest Model 1.0 box could become a car, fort or house, since it's been discovered time and time again that if you buy a kid a toy, they just want to play with the box it came in.
All of the proceeds from Bawx sales go towards supporting children’s charities like The Charley Davidson Leukemia Fund or Blue Sky Bridge. The different sized boxes are really just four different denominations that can be donated, but the entire concept is so simple and well-executed that it feels like an actual gift is being purchased to help a child.
Trend Themes
1. Charitable Consumerism - The trend of consumer goods being sold for the benefit of charity rather than merely for personal consumption.
2. Sustainable Packaging Innovation - The trend of exploring recyclable or reusable packaging materials to reduce waste in the environment.
3. Minimalist Giving - The trend of consumers adopting minimalism and purchasing goods with the goal of giving back rather than accumulating material possessions.
Industry Implications
1. E-commerce - There is an opportunity for e-commerce platforms to integrate charitable giving into their business models and offer consumers the option to purchase for a cause.
2. Packaging - There is an opportunity for packaging companies to explore sustainable materials as well as innovative packaging designs that add value beyond simply holding the product.
3. Charitable Giving - There is an opportunity for more businesses to explore incorporating charitable giving into their business model in creative and impactful ways similar to Bawx's model.
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