Broken Bottle Beer Packaging Will Start a Bar Fight
Amelia Roblin — June 26, 2011 — Marketing
References: oliverlan & lovelypackage
Not every brew is everyone's cup of tea, and as such the design of Broken Bottle Beer packaging was conceived as a clever way to warn wimps of this beverage's intensity.
Student Oliver Lan came up with this six-pack concept which visually captures the literal meaning of the dark ale brand's name. Going beyond this, he attached the tagline "A strong hitting bear," leading consumers to conjure images of cracked glass bottles and rowdy bar brawls.
The execution of this project is spot on. A rough aesthetic is created with a weathered cardboard box, sporting a torn handle that's taped closed. The vessels themselves have white bandages wrapped around their necks, and all of the labeling is fragmented with splatters of red ink as blood. Broken Bottle Beer packaging truly tells the drinker that this alcohol is not for the faint of heart.
Student Oliver Lan came up with this six-pack concept which visually captures the literal meaning of the dark ale brand's name. Going beyond this, he attached the tagline "A strong hitting bear," leading consumers to conjure images of cracked glass bottles and rowdy bar brawls.
The execution of this project is spot on. A rough aesthetic is created with a weathered cardboard box, sporting a torn handle that's taped closed. The vessels themselves have white bandages wrapped around their necks, and all of the labeling is fragmented with splatters of red ink as blood. Broken Bottle Beer packaging truly tells the drinker that this alcohol is not for the faint of heart.
Trend Themes
1. Rugged Branding - Opportunities to create packaging and branding concepts that embrace rough, edgy, and bold aesthetic to convey sense of strength and intensity.
2. Literal Naming - Opportunities to name products in a descriptive, often literal, way to communicate their unique and bold qualities.
3. Provocative Tagline - Opportunities to utilize bold and provocative taglines to engage consumers and create an experience around the product.
Industry Implications
1. Alcohol and Beverage - Opportunities to innovate and create unique packaging concepts to differentiate alcoholic beverages from competitors.
2. Packaging and Branding - Opportunities to create game-changing packaging concepts that not only look aesthetically pleasing but also speak to the product and its core essence.
3. Advertising and Marketing - Opportunities to create unique and distinctive taglines that create an immersive experience for consumers and connect them to the product.
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