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Animalistic Package

Aiming to strike a loving chord with consumers, brands adopt animal elements

Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Trend Themes
1. Animal Branding Trend - Brands are adopting animals to convey a playful and innocent nature of the product and attract consumers.
2. Illustrated Packaging - Illustrations are being used to entice consumers to buy products, through slick packaging that is simple and modern.
3. Food Pairing Package Design - Visual guides on packaging show what meats pairs best with each spice and flavour, simplifying meal planning for the consumer.
Industry Implications
1. Alcohol and Beverage Packaging Industry - Incorporating branding designs and illustration gives companies an opportunity to create buzz on top of a high-quality product.
2. Food and Grocery Industry - Utilizing visual guides through packaging to simplify meal planning can set a product apart from competitors and attract health conscious and on-the-go consumers.
3. Music Technology Industry - Designs that incorporate symbolism and easily recognizable visuals can contribute to a brand's recognition in the market.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
633,698 Total Clicks
Date Range:
Dec 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Animal-Inspired Beer Branding
Animal-Inspired Beer Branding
Bear Down Brewing Puts Forward a Rustic Look
The Bear Down Brewing packaging design was done by Hana Sarah, who went with an animal-inspired branding motif for the latest project. She also used quite a rustic look in terms of overall coloring.... MORE
Exotic Animal Branding
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
Certain staple foods such as milk do not require the input or the approval of a child. You’ll find that something very different is going on with Mister Giraffe milk packaging. A great many... MORE
Personified Animal Booze Branding
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
To bring the Rutt Beer Brewery cans to life, StudioMax Design came up with some slick branding and a personality-packed strategy. The name of each beer gives specific characteristics to various... MORE
Pictogram Animal Packaging
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
Rafal Kwiecien has put a new twist on this design for Coal Package that features stylized pictogram animal branding. Cute animals and coal don’t normally go together, but somehow Kwiecien... MORE
Primate Species Tech Branding
Primate Species Tech Branding
Popclik Finds Inspiration from the Alouatta Species
Popclik produces music technology such as headphones and speakers, and finds inspiration in an unlikely area: primate species. The brand was designed with the idea of an Alouatta primate, which is &#... MORE
Animalistic Spice Packaging
Animalistic Spice Packaging
These Spice Containers Suggest the Best Animal Meat Pairings
The packaging for Spices of Montreal’s marinades come in animal-shaped spice containers that serve as a handy visual guide for what meats to pair with each spice mix package. Naturally, the... MORE
play_circle_filledAnimalistic Booze Branding
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
As wonderful as a product is, you can always infuse it with additional personality and appeal by means of a clever branding scheme. Bold City beer packaging utterly entices the consumer, even though... MORE

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