Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot
Laura McQuarrie — April 15, 2014 — Lifestyle
References: behance.net & thedieline
This tantalizing chocolate bar packaging for Marou Chocolate plays up the great lengths that go into hunting for its premium chocolate ingredients, as well as the treasure that's inside.
Marou Chocolate is made from cacao beans that are grown on small family farms on the island of Tan Phu Dong in Vietnam. In addition to its remote location, the production of the chocolate varies based on the amount of cacao crop that's available, which makes it even more precious.
Instead of focusing on the deliciousness of the chocolate itself, Rice Creative developed the treasure map-inspired packaging to express quality and rarity in an unconventional way. Although it may be an adventure to find the cacao, fortunately, with one of these bars in your hands, you won't have to go very far to find gold.
Marou Chocolate is made from cacao beans that are grown on small family farms on the island of Tan Phu Dong in Vietnam. In addition to its remote location, the production of the chocolate varies based on the amount of cacao crop that's available, which makes it even more precious.
Instead of focusing on the deliciousness of the chocolate itself, Rice Creative developed the treasure map-inspired packaging to express quality and rarity in an unconventional way. Although it may be an adventure to find the cacao, fortunately, with one of these bars in your hands, you won't have to go very far to find gold.
Trend Themes
1. Unconventional Packaging - The treasure map-inspired packaging for Marou Chocolate showcases the potential for innovative and unique packaging designs that can enhance brand identity and captivate consumers.
2. Sustainable Sourcing - The emphasis on cacao beans grown on small family farms highlights the growing trend of ethical and sustainable sourcing practices, providing an opportunity for companies to align with consumer values and promote responsible supply chains.
3. Limited Edition Products - The rarity of Marou Chocolate due to the variable production based on cacao crop availability presents an opportunity for businesses to create limited edition products that appeal to collectors and create a sense of exclusivity.
Industry Implications
1. Food and Beverage - The unique packaging and emphasis on quality, rarity, and ethical sourcing in Marou Chocolate's branding provide inspiration for innovative product development within the food and beverage industry.
2. Packaging and Design - The treasure map-inspired packaging of Marou Chocolate opens avenues for creative and unconventional packaging solutions, offering opportunities for design agencies and packaging companies to create unique branding experiences.
3. Sustainable Agriculture - The focus on cacao beans grown on family farms highlights the importance of sustainable agriculture practices, presenting an opportunity for agricultural companies to invest in ethical and environmentally friendly farming methods.
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