Consumers turn to eclectically themed calendars to evoke emotional responses
Implications - Moving away from traditional paper calendars, consumers are marking down special occasions with more eclectic and highly customized creations. Creating time trackers that are physically representative of special occasions like pregnancy and marriage, consumers are using symbolic imagery to create a more intimate and meaningful method of celebration.
Trend Themes
1. Customized Calendars - Consumers are seeking unique, personalized calendars that evoke an emotional response and represent special occasions.
2. Countdown Accessories - Products that let consumers countdown to a special occasion are gaining popularity, encouraging people to celebrate and anticipate an event.
3. Alternative Advent Calendars - Consumers are seeking non-traditional advent calendars that deviate from the classic chocolates in favor of healthier or more grown-up options like tea or DIY projects.
Industry Implications
1. Personalized Gifts - Personalized, customizable products like calendars and countdown blocks provide new opportunities for businesses to offer unique gift options for special occasions.
2. Event Planning and Decor - Companies in the event planning and decor industries can take note of these trends to offer clients more personalized and creative options for celebrating important events.
3. E-commerce and Online Marketplaces - With many of these products being offered through online marketplaces like Etsy, businesses in the e-commerce and marketplace industries can leverage these trends by highlighting unique, handmade, or customized offerings.
5 Featured, 28 Examples:
564,859 Total Clicks
Date Range:
Aug 14 — Aug 14
Trending:
Untested
Consumer Insight Topics:
