Chemistry-inspired packaging is adopted by brands to convey reliability
Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
Trend Themes
1. Scientific Aesthetic - Brands are adopting a lab-like visual aesthetic in their packaging design, using chemical formulas, periodic table symbols, and beakers to convey reliability and quality to consumers.
2. Data Visualization - Data visualization is being used on product labels to inform consumers about the science and chemistry behind the product, creating transparency and trust.
3. Androgynous Identity - Cosmetic brands are experimenting with gender-neutral branding identities, emphasizing the idea that masculine and feminine looks no longer mean anything.
Industry Implications
1. Cosmetics - Cosmetic brands can adopt scientific and data-based design aesthetic to communicate transparency and quality.
2. Beverage - Beverage companies can use scientific branding and packaging designs to create a unique and memorable product identity.
3. Clothing and Accessories - Fashion brands can adapt a scientific approach in their branding by incorporating meaningful symbols and data elements to create a unique visual identity.
