Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients
Amelia Roblin — October 30, 2013 — Lifestyle
References: lesbonsfaiseurs & thedieline
The paper bag sleeve that's commonly used to hold a freshly bought loaf of bread has been given extra flavor with Lupains bread branding. Les Bons Faiseurs of France began with the blank slate of a white sack and decorated it with little black markings for a distinctive visual effect for the bakery.
Look closely and you'll see that there are specific patterns of irregular dots that repeat the same little shapes over and over. You'll come across a cute cluttered legend on another white page that labels each and every one as seeds and grains, from oats, wheat and rice to corn, sesame and soybeans. Lupains bread branding has these tiny icons arranged in loose lines, almost as if someone tried to organize the ingredients by hand on a tabletop.
Look closely and you'll see that there are specific patterns of irregular dots that repeat the same little shapes over and over. You'll come across a cute cluttered legend on another white page that labels each and every one as seeds and grains, from oats, wheat and rice to corn, sesame and soybeans. Lupains bread branding has these tiny icons arranged in loose lines, almost as if someone tried to organize the ingredients by hand on a tabletop.
Trend Themes
1. Seed-infused Packaging - Opportunity for disruptive innovation: Develop packaging that incorporates actual seeds or grains to enhance the branding and visual appeal of food products.
2. Customizable Visual Effects - Opportunity for disruptive innovation: Create packaging that allows brands to customize visual effects, such as patterns or textures, to convey their unique product attributes and create a memorable experience for consumers.
3. Interactive Packaging Design - Opportunity for disruptive innovation: Integrate interactive elements into packaging design to engage consumers and enhance their connection with the brand.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation: Explore innovative materials and designs to create visually appealing and functional packaging solutions for the food industry.
2. Bakery - Opportunity for disruptive innovation: Introduce unique and creative branding strategies, such as Lupains bread branding, to differentiate bakery products and attract customers.
3. Consumer Goods - Opportunity for disruptive innovation: Apply creative packaging techniques, like seed-speckled branding, across various consumer goods categories to create visually captivating and engaging product packaging.
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