Packaging for It Pops' Natural Fruit Pops is Simple and Wholesome
Laura McQuarrie — May 27, 2014 — Lifestyle
References: beatricemenis & lovelypackage
'It Pops' will soon be launching three new flavors of fruit pops, focusing on the pure goodness that comes from nature. Since the new flavors will be comprised of natural ingredients, packaging for the popsicles was made to focus more on this aspect more than anything else.
The popsicle packaging developed by Beatrice Menis of Sweden communicates the simple, natural colors and ingredients in the chilled desserts with charming hand-written typography. Since the flavors are quite simple, you know exactly what you'll get with a grapefruit, tangerine and strawberry popsicle, but there is some additional text that highlights that the treats are "100% natural" and "made with love." As well, the popsicles are wrapped in banners, which seems appropriate, since this packaging is definitely winning.
The popsicle packaging developed by Beatrice Menis of Sweden communicates the simple, natural colors and ingredients in the chilled desserts with charming hand-written typography. Since the flavors are quite simple, you know exactly what you'll get with a grapefruit, tangerine and strawberry popsicle, but there is some additional text that highlights that the treats are "100% natural" and "made with love." As well, the popsicles are wrapped in banners, which seems appropriate, since this packaging is definitely winning.
Trend Themes
1. Simple Packaging - There is an opportunity for companies to create packaging that communicates simplicity and naturalness, highlighting the use of natural ingredients.
2. Hand-written Typography - Incorporating hand-written typography in packaging design can create a charming and personalized appeal, enhancing the connection with consumers.
3. Transparency and Naturalness - Consumers value products that are transparent about their ingredients and manufacturing processes, creating opportunities for packaging that highlights purity and naturalness.
Industry Implications
1. Food and Beverage Packaging - Companies in the food and beverage industry can capitalize on the trend of simple packaging that focuses on natural ingredients to better communicate the quality and healthfulness of their products.
2. Graphic Design and Branding - Graphic design and branding agencies can tap into the demand for hand-written typography in packaging design, helping businesses create visually appealing and unique packaging that stands out.
3. Natural and Organic Foods - The trend towards transparency and naturalness in packaging aligns with the growing consumer demand for natural and organic food products, presenting opportunities for companies operating in this industry to highlight their commitment to purity and quality.
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