Coors Light Cold-Activated Window Turns Clear When It's Beer O'Clock
Allison Love — May 9, 2010 — Marketing
References: beernews.org & gizmodo
Coors Light is at it again, this time with their Coors Light Cold Activated Window, which shows you when it's beer o'clock. The beer packaging, much like the cold-activated label on each bottle, is designed to make beer drinking easiest as possible for those who enjoy some Coors Light.
The normally opaque window turns completely transparent when the box is cold, telling you it’s time to relax and enjoy a cold one. See more shots of the Coors Light Cold Activated Window above.
The normally opaque window turns completely transparent when the box is cold, telling you it’s time to relax and enjoy a cold one. See more shots of the Coors Light Cold Activated Window above.
Trend Themes
1. Cold-activated Packaging - Utilize technology to create packaging that visually indicates when a product is at its optimal temperature, providing a more enjoyable consumer experience.
2. Interactive Packaging - Integrate sensors or other interactive elements into packaging to engage consumers and enhance the product's appeal.
3. Personalized Packaging - Implement customization options in packaging design to cater to individual preferences and create a more personalized consumer experience.
Industry Implications
1. Beverage Packaging - Apply innovative packaging solutions to the beverage industry, enhancing branding and consumer engagement.
2. Consumer Goods Packaging - Introduce smart packaging concepts to a wide range of consumer goods, revolutionizing the way products are packaged and consumed.
3. Alcoholic Beverage Industry - Leverage disruptive packaging strategies to capture market share and differentiate alcoholic beverage brands in a competitive industry.
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