Blase consumers use insulting stationary to ironically show their affection
Implications - The cheeky humor of Internet culture is spilling into the real world as consumers use often profane greeting cards to show their appreciation. This seemingly antithetical approach denotes young consumer preference for everyday irony and humor to better interact with members of their generation.
Trend Themes
1. Modern Profanity - The use of profanity in a contemporary and acceptable way is becoming a trend among consumers who are looking for humor and irony in everyday situations.
2. Deceptively Offensive Messages - Consumers are embracing messages that seem offensive at first, but cleverly conceal a heartfelt or loving message underneath, creating a humorous and endearing contrast.
3. Cheeky Humor - Young consumers are increasingly drawn to humorous and ironic expressions of affection that allow them to interact with their generation in unconventional and distinctive ways.
Industry Implications
1. Greeting Cards and Stationary - The greeting card and stationary industry can leverage modern profanity, deceptively offensive messages, and cheeky humor to create unique and humorous products that appeal to younger consumers.
2. E-commerce - E-commerce platforms may use these trends to create marketing campaigns that speak to a younger audience, taking advantage of the humor and wit that consumers crave.
3. Personal Fashion and Accessories - Consumer fashion brands can integrate these trends by designing products that feature ironic or profane messages, attracting younger consumers who are looking for distinctive and humorous ways of self-expression.
5 Featured, 42 Examples:
498,178 Total Clicks
Date Range:
Jan 14 — Aug 14
Trending:
Warm
Consumer Insight Topics:
