Seeking solace, consumers showcase their personal trials in a comical light
Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way.
Trend Themes
1. Satirical Self-awareness - Young customers are making fun of upsetting situations to demonstrate self-awareness on social media which creates opportunities for brands to tap into by creating satire or comical content
2. Digital Breakup Therapy - Consumers are turning to digital platforms and virtual reality to cope with breakups, presenting opportunities for brands to create apps, films, and products that help users deal with emotional distress.
3. Humorous Relationship Discourse - Through the use of sarcasm and humor, consumers are opening up about relationship problems and issues, providing brands with an opportunity to connect with customers through comedic content and playful campaigns.
Industry Implications
1. Mental Health - Incorporating humor and satire into mental health treatment can create non-threatening and easily accessible experiences utilizing social media, apps and video games.
2. Fashion - Brands can incorporate satirical and humorous content into fashion designs and accessories to appeal to young consumers who are looking for a more playful approach to clothing.
3. Entertainment - Humorous relationship-based content can be developed and marketed in the entertainment industry as a way to appeal to the growing audiences that are looking to find a light-hearted way of dealing with issues.
5 Featured, 43 Examples:
503,921 Total Clicks
Date Range:
Jun 13 — Aug 14
Trending:
Average
Consumer Insight Topics:
