Produce packaging takes on a playful, childlike look
Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf.
Workshop Question - In what way can you alter your brand's imagery to make it more playful, yet professional?
Trend Themes
1. Playful Packaging - Produce packaging is taking on the new task of surprising and delighting consumers through clever design.
2. Kid-friendly Branding - Designs go a long way in terms of appealing to young children with its animated characters.
3. Eco-friendly Packaging - Sustainable packaging solution illustrates a brand's identity seamlessly and is designed with the earth's best interests in mind.
Industry Implications
1. Food Packaging - Produce packaging taking on the task of surprising and delighting consumers through clever design.
2. Consumer Goods - Appealing to young children with its animated characters and playful design.
3. Sustainability - Sustainable packaging solution with eco-friendly designs that are designed with the earth's best interests in mind.
