Young parents seek to fortify children’s diets with boosted beverages
Implications - When it comes to their kids, more and more young parents are sparing little expense in ensuring they get the best nutrition and health advantage that money can buy, and the juice box is no exception. Drawn by the promise of extra benefits and essential nutrients, parents prefer to provide their offsprings with super drinks in the hopes of filling any gaps that their diets might contain. Often putting their children ahead of themselves, families are filling lunchboxes with vitamin-infused beverages for children that offer the same sophisticated benefits you would normally find in specialty health food shops.
Workshop Question - Think of one of your more basic products, how could you upgrade it to showcase that you have your customer's interests and concerns in mind?
Trend Themes
1. Health and Wellness Beverages for Children - The trend of parents providing their children with sophisticated, nutrient-rich drinks is driving innovation in the health and wellness industry for kids, with brands offering a variety of organic and protein-enriched beverages for children.
2. Convenience Packaging for Healthy Snacks - As consumers seek out on-the-go healthy snacks for themselves and their children, brands have an opportunity to boost sales by offering a variety of conveniently packaged products that do away with the hassle of cutting, peeling, packaging, and preserving fresh produce.
3. Low Sugar and Natural Ingredient Offerings for Children's Beverages - As demand for natural and lower calorie food and beverages with no added sugars increases, companies are creating new offerings such as pasteurized coconut water drinks and low-sugar fruit juice blends for kids that meet parents' standards for healthy and informed choices.
Industry Implications
1. Health and Wellness Industry - Innovative beverage companies that prioritize organic, protein-enriched, and nutrient-rich offerings for children have the potential to disrupt the traditional beverage industry and provide a healthier alternative for parents.
2. Convenience Store Industry - Convenience stores could adapt to changing consumer trends by offering more healthy, pre-packaged snacks and beverages for on-the-go parents and kids.
3. Organic Produce Industry - As consumers increasingly seek out low-sugar, natural ingredient snacks and beverages for their children, organic produce companies could market their products to brands that prioritize such offerings for kids and create new opportunities for business partnerships.
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Date Range:
Aug 16 — Oct 19
Trending:
Warm
Consumer Insight Topics:
