Nestle's Nerds ¡Lucha Grande! Celebrate Bold Hispanic Flavors
Laura McQuarrie — June 23, 2017 — Marketing
References: cts.businesswire & businesswire
For the creation of its newest candy line, Nestle took inspiration from the sweet Hispanic flavors that are commonly found in Dulcerías, or the Spanish candy store.
Nestle is introducing Guava and Pineapple Laffy Taffy, plus Fun Dip and Pixy Stix in Mango Lime and Cucumber Watermelon flavors—all of which are made without artificial flavors.
The new Spanish-inspired candy collection also includes Nerds ¡Lucha Grande! in Guava & Mango Chile and Lime & Pineapple. These new Nerds flavors were recognized as the winners of the 2017 National Confectioners Association Most Innovative New Product in the Sweet Snacks category at the Sweets & Snacks Expo. The new Nerds introduce characters like El Mango Fuego and Piña Furiosa, who have adventures that can be followed via online comic strips on the official Nestle Dulceria website.
Nestle is introducing Guava and Pineapple Laffy Taffy, plus Fun Dip and Pixy Stix in Mango Lime and Cucumber Watermelon flavors—all of which are made without artificial flavors.
The new Spanish-inspired candy collection also includes Nerds ¡Lucha Grande! in Guava & Mango Chile and Lime & Pineapple. These new Nerds flavors were recognized as the winners of the 2017 National Confectioners Association Most Innovative New Product in the Sweet Snacks category at the Sweets & Snacks Expo. The new Nerds introduce characters like El Mango Fuego and Piña Furiosa, who have adventures that can be followed via online comic strips on the official Nestle Dulceria website.
Trend Themes
1. Hispanic Flavor Candies - Businesses can explore creating lines of candies with Hispanic flavors, which can offer a new twist to traditional candy products.
2. Artificial-flavor Free Products - Companies can consider producing their products without artificial flavors to entice consumers who are health-conscious.
3. Interactive Candy Marketing - Businesses can consider incorporating interactive features, such as online comic strips, into their marketing strategy to engage with consumers in a unique and entertaining way.
Industry Implications
1. Candy Manufacturing - Candy companies can expand their product lines to include Hispanic-inspired flavors to diversify their existing offerings.
2. Food and Beverage - The use of healthy and natural ingredients could attract consumers to try new products in the food and beverage industry.
3. Retail - Stores can capitalize on interactive marketing to create an immersive shopping experience that encourages customer loyalty and engagement.
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