As consumer lifestyle become more hectic, haircare becomes portable
Implications - It's often said that the haircare and cosmetics industries would flourish during economic downturn because personal presentation is a necessity. This remains true in the face of today's high-paced society, as consumers continue to prioritize appearance despite tight timelines. As a result, convenience has become a necessity in the world of hair tools.
Workshop Question - If your consumer had just two minutes to use your product or service, which aspect would they hew to?
Trend Themes
1. Portable Hair Tools - The hair care industry is moving towards portable, lightweight and easy-to-use styling tools that customers can use at home or while traveling, in order to meet the demand for convenient hair care solutions.
2. Multipurpose Hair Tools - There is a growing trend of hair care products that serve multiple purposes, such as hair clips that also act as rulers, bottle openers, screwdrivers, and more, or travel hair brushes that fold to save space and also fit in bags of any size.
3. Compact Hair Care Products - The rise of compact hair care products, such as card-sized pocket combs that can fit into a wallet card slot, or ultra-lightweight hair dryers that are designed for easy storage and transport, is making it easier than ever to maintain a well-groomed appearance while on-the-go.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is at the forefront of creating innovative and convenient hair care products and tools, which are becoming increasingly popular among consumers who are looking for easy-to-use and portable solutions.
2. Travel and Leisure - The travel and leisure industry can benefit from the rising trend of compact and portable hair care products, as consumers increasingly seek out solutions that can fit into their bags and allow them to maintain a well-groomed appearance while on-the-go.
3. E-commerce and Retail - E-commerce and retail companies are well-positioned to offer customers the latest portable, multi-purpose, and compact hair care products and tools through their online stores and brick-and-mortar locations.
