Oreo is Sending #MyOreoCreation Prototypes to Individual Fans
Laura McQuarrie — July 1, 2017 — Marketing
References: mondelez.promo.eprize & adweek
Some of the unconventional Oreo cookie flavors that have been launched over the years include everything from cotton candy to watermelon, and the legendary cookie company is continuing to experiment with its #MyOreoCreation campaign.
With #MyOreoCreation, Oreo fans are invited to submit their inventive flavor ideas in the hopes of them being produced by the company. While there are plenty of similar snack invention contests that have been launched by other big-name brands across the food and beverage industry, fans rarely receive individual recognition for great ideas. As such, Oreo is making small-batch prototypes of inventive cookie flavors and sending them back to fans to test.
Some of the unusual flavor ideas that are being considered include Pineapple Upside-Down Cake, Raspberry Danish and New York Cheesecake.
With #MyOreoCreation, Oreo fans are invited to submit their inventive flavor ideas in the hopes of them being produced by the company. While there are plenty of similar snack invention contests that have been launched by other big-name brands across the food and beverage industry, fans rarely receive individual recognition for great ideas. As such, Oreo is making small-batch prototypes of inventive cookie flavors and sending them back to fans to test.
Some of the unusual flavor ideas that are being considered include Pineapple Upside-Down Cake, Raspberry Danish and New York Cheesecake.
Trend Themes
1. Unconventional Flavor Campaigns - Opportunity for companies to engage with consumers by inviting them to submit creative flavor ideas and receive individual recognition for their contributions.
2. Prototype Testing for Fan Ideas - Opportunity for brands to send small-batch prototypes of innovative product ideas back to fans for testing, allowing for direct feedback and potential improvements.
3. Unique Flavor Combinations - Opportunity for the food and beverage industry to explore and experiment with unusual flavor combinations that can capture consumer attention and create new market segments.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to embrace unconventional flavors and engage with consumers through customized product offerings.
2. Consumer Goods - Opportunity for consumer goods companies to involve consumers in the product development process, creating a sense of ownership and loyalty.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop campaigns that encourage consumer participation and creative contributions, fostering brand loyalty and engagement.
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