This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
Rebecca Byers — June 15, 2015 — Marketing
References: triedandtruedesign.co.nz & packagingoftheworld
Created as a new brand under Freshmax, a large produce company in the Pan-Pacific region, Munch'n features exciting, visually stimulating designs like this raspberry packaging. In order to create a visually compelling new brand identity, Freshmax tapped Tried & True design, who in turn designed a dynamic range of packaging that speaks to the tactile nature of produce purchases. Additionally, the designs go a long way in terms of appealing to young children with its animated characters.
The Munch'n line is made up of New Zealand-grown produce including kiwiberries, blueberries, strawberries, cherries, tomato berries and more. By creating a visual identity that speaks to both brand building and product visibility, the Freshmax brand is sure to increase brand loyalty and gain attention in grocery stores.
The Munch'n line is made up of New Zealand-grown produce including kiwiberries, blueberries, strawberries, cherries, tomato berries and more. By creating a visual identity that speaks to both brand building and product visibility, the Freshmax brand is sure to increase brand loyalty and gain attention in grocery stores.
Trend Themes
1. Visual Identity Branding - Munch'n's dynamic packaging designs speak to the tactile nature of produce purchases and appeals to young children, increasing brand loyalty for Freshmax.
2. Animated Characterizations - Munch'n's exciting designs featuring animated characters makes Freshmax's produce packaging visually stimulating and compelling, and stands out among competition.
3. New Products Packaging - Freshmax's Munch'n brand creates a disruptive opportunity for other produce companies to take their branding to the next level by developing visually appealing and tactile product packaging designs.
Industry Implications
1. Produce Sector - The Munch'n brand developed by Freshmax is a new and innovative method for produce packaging and brand building in the produce sector.
2. Grocery Retail Industry - Animated produce packaging is a potential new disruption for grocery stores to attract young consumers and increase brand loyalty for fresh produce.
3. Brand Design Services Industry - Freshmax's partnership with Tried & True design highlights an opportunity for other produce companies to work with external branding companies to improve their visual identity and branding strategy.
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