Chelan Fresh Removes Stems for Better Grab-and-Go Cherry Eating
Laura McQuarrie — June 12, 2015 — Lifestyle
References: chelanfresh & freshplaza
This cherry cup design by Chelan Fresh emerged on the market as a convenient alternative to clamshells, pouches and bags. The appropriately named 'Cup o' Cherries' takes the form that's similar to a to-go coffee cup, complete with a lid.
What sets this packaging system apart is that by removing the stems from the individual cherries, Chelan Fresh remarks that it has been able to turn "cherry consumption from a two-handed experience into a one-handed, on-the-go experience." The one other big detail that was addressed has to do with the disposal of pits—the lid even contains a spot where these can be neatly discarded.
The portable cherry cup is being sold in the fresh sections of grocery stores, primarily where consumers are likely to pay for the additional convenience the premium product provides.
What sets this packaging system apart is that by removing the stems from the individual cherries, Chelan Fresh remarks that it has been able to turn "cherry consumption from a two-handed experience into a one-handed, on-the-go experience." The one other big detail that was addressed has to do with the disposal of pits—the lid even contains a spot where these can be neatly discarded.
The portable cherry cup is being sold in the fresh sections of grocery stores, primarily where consumers are likely to pay for the additional convenience the premium product provides.
Trend Themes
1. Portable Snacks - Innovative packaging that transforms a two-handed fruit eating experience into a convenient, one-handed grab-and-go snack matches an increase in consumer demand for flexible, healthy snacking options.
2. Waste Reduction Packaging - Chelan Fresh's disposal of pits in packaging could be adapted into other food items, providing opportunity to enhance waste-reduction and ease-of-use in snacking.
3. On-the-go Eating Experience - Meeting the increasing need of busy consumers for quick and easy meals represents a significant opportunity for food brands to innovate and develop innovative packaging that enhances speed and convenience.
Industry Implications
1. Food Packaging - Opportunity exists for food brands to innovate and develop innovative packaging that enhances speed and convenience for on-the-go consumers.
2. Convenience Stores - Convenience stores could take advantage of the on-the-go eating experience trend by stocking grab-and-go items such as Chelan Fresh's Cup o' Cherries to stay relevant in an increasingly fast-paced world.
3. Fresh Food Retail - Fresh food retailers can cater to the consumer demand for healthy, convenient snack options with a wide selection of packaged fresh fruits available for easy grab-and-go eating experiences.
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