Health-conscious families are opting for flavored water as guilt-free refreshment
Implications - As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water.
Workshop Question - How does your brand work to appease parental concerns regarding kid's health?
Trend Themes
1. Flavored Water for Kids - Health-conscious families are opting for flavored water as guilt-free refreshment for children.
2. Hydrating Functional Drinks - Consumers are seeking out functional drinks that offer hydration and added nutrients.
3. Unsweetened Sparkling Water - Sparkling water is increasingly popular as a healthy and flavorful alternative to sugary sodas.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by creating more healthy and functional drink options that appeal to health-conscious consumers.
2. Child-focused Products - Brands can create child-focused products by providing healthy alternatives to sugary drinks that still appeal to youthful palates.
3. Functional Food and Drink Industry - The functional food and drink industry can focus on creating hydrating and nutrient-rich beverages that provide specific health benefits to consumers.
5 Featured, 42 Examples:
103,259 Total Clicks
Date Range:
Feb 16 — Aug 16
Trending:
Warm
Consumer Insight Topics:
