Jarmates by '2Yolk' is a Collection of Bright Colors
Jamie Danielle Munro — June 13, 2014 — Marketing
References: 2yolk.gr & lovelypackage
The creative agency 2Yolk was approached by a Greek delicatessen company that needed an identity for a chutney and marmalade it was producing. They were aiming for a design that was local, but could also be used if the company was looking to expand into a broader, more international market.
2Yolk came up with a design that's a collage of colors and images, all set on either a bright green or pink background. The images in the collage include various fruits, pin-up girls and more abstract shapes. Overall this mixture of items makes the entire brand look like a fun option when it comes to spreads for bread or crackers. 2Yolk was hoping to signify what people would taste when diving into the marmalade and chutney - a bang of different and memorable flavors.
2Yolk came up with a design that's a collage of colors and images, all set on either a bright green or pink background. The images in the collage include various fruits, pin-up girls and more abstract shapes. Overall this mixture of items makes the entire brand look like a fun option when it comes to spreads for bread or crackers. 2Yolk was hoping to signify what people would taste when diving into the marmalade and chutney - a bang of different and memorable flavors.
Trend Themes
1. Collaged Packaging - Disruptive innovation opportunity: Explore the use of collage-style designs in packaging to create a visually appealing and unique brand identity.
2. Bright Colors - Disruptive innovation opportunity: Experiment with using vibrant and eye-catching colors in packaging to capture consumer attention and create a memorable brand image.
3. Fun and Playful Branding - Disruptive innovation opportunity: Incorporate elements of fun and playfulness in packaging design to create a distinctive and engaging brand experience for consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Apply collaged packaging and vibrant colors to food and beverage products to differentiate offerings and attract consumers in a crowded market.
2. Graphic Design - Disruptive innovation opportunity: Offer unique and creative design services to businesses seeking unconventional and attention-grabbing packaging for their products.
3. Art and Craft Supplies - Disruptive innovation opportunity: Develop and market collage-making kits or supplies for DIY enthusiasts and artists looking to incorporate collage aesthetics in their projects.
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