Water-free skincare regimens become increasingly convenient
Implications - As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers.
Workshop Question - What relationship does your product have with the depletion of resources?
Trend Themes
1. Water-free Skincare - Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity.
2. Portable Hygiene Wipes - Personal care wipe products are being created in a wipe form for easy on-the-go refreshment.
3. Dry Haircare Products - Dry shampoo, hair pastes and spray clay shampoos that do not require water to use or apply are being developed.
Industry Implications
1. Beauty and Skincare Industry - Hygiene products that offer safe, water-free solutions while conserving water resources can have disruptive innovation opportunities.
2. Personal Care Industry - Creating portable hygiene wipes for refreshing purposes can open up disruptive opportunities in personal care.
3. Haircare Industry - Dry shampoos, hair pastes, and spray clay shampoos that don't require water to apply offer opportunities for disruption in the haircare industry.
