These Produce Packaging Designs Emphasize Freshness
Rebecca Byers — June 15, 2015 — Marketing
References: behance.net
Created by Savannah-based graphic designer Jelani Prew, this produce bag design makes a beautiful display with a re-imagined grocery bag. The produce packaging is characterized by its transparent sides and understated labels in natural earth tones.
Putting the emphasis on the bright colors and vibrant freshness of the product, these bags showcase the customers purchases in a way that recalls the experience of a traditional farmer's market at which they wrap up the items in brown craft paper.
Notably, the produce bags are emblazoned with a loud reminder to reduce, reuse and recycle, which is likely given how cool the bags are. A great way to put the emphasis back on the appearance of the product, its a great reminder that if it isn't brightly colored, it probably isn't fresh.
Putting the emphasis on the bright colors and vibrant freshness of the product, these bags showcase the customers purchases in a way that recalls the experience of a traditional farmer's market at which they wrap up the items in brown craft paper.
Notably, the produce bags are emblazoned with a loud reminder to reduce, reuse and recycle, which is likely given how cool the bags are. A great way to put the emphasis back on the appearance of the product, its a great reminder that if it isn't brightly colored, it probably isn't fresh.
Trend Themes
1. Transparent Packaging - Leveraging transparent packaging to showcase the freshness and vibrant colors of produce.
2. Natural Earth Tones - Utilizing understated labels in natural earth tones to create a visually appealing and organic aesthetic for produce packaging.
3. Sustainable Messaging - Emblazoning produce bags with reminders to reduce, reuse, and recycle, creating a brand that aligns with eco-conscious consumer values.
Industry Implications
1. Packaging Industry - The transparent packaging trend presents an opportunity for innovation in creating visually appealing and functional packaging solutions.
2. Graphic Design Industry - The use of natural earth tones and minimalist design in produce packaging opens up opportunities for graphic designers to create aesthetically pleasing visual identities for brands.
3. Sustainable Packaging Industry - The rise of sustainable messaging on produce bags highlights the potential for disruptive innovation in developing eco-friendly packaging materials and solutions.
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