Potential students are recruited with interactive campus tours
Implications - Colleges attempt to recruit more students through high-tech, experiential and interactive campus visits. Incorporating familiar aspects of modern Gen Z and Millennial lifestyles such as virtual reality and sensory immersion, the short attention spans of next-generation students are captivated, making for a memorable first impression. This shift in post-secondary recruitment tactics suggest that educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle.
Workshop Question - In what way can your brand utilize technology to offer experiential demonstrations?
Trend Themes
1. Experiential Campus Tours - Colleges are using high-tech, experiential and interactive campus visits to attract next-generation students, creating memorable first impressions through virtual reality and sensory immersion.
2. Immersive Online Tours - Institutions like Princeton are offering immersive online campus tours, giving potential students the option to experience the university campus in a way that could actually be more comprehensive than in-person tours.
3. Gamified Campus Tours - Post-secondary institutions like Washington State University (WSU) are using gamified tactics to connect with a new generation of students, engaging prospective students through Pokémon GO-integrated tours.
Industry Implications
1. Education - Educational facilities are focusing on intertwining the importance of education with on-campus college lifestyle to attract next-generation students.
2. Virtual Reality - The use of virtual reality in campus tours can create a unique and immersive experience that could be a disruptive innovation opportunity for the virtual reality industry.
3. Tourism - Institutions offering virtual reality and gamified campus tours could lead to opportunities in the tourism industry, as these tours become a more popular way for prospective students to experience campuses remotely.
4 Featured, 35 Examples:
96,775 Total Clicks
Date Range:
Sep 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
