Lagom is Market Concept Based on Using "Just the Right Amount"
Rebecca Byers — June 15, 2015 — Eco
References: behance.net
Created by design student Conor Sheridan, Lagom is a grocery concept aimed at reducing needless waste. Inspired by the issue around current supermarket chain food wastage in his native United Kingdom, Sheridan created a design scheme and market concept that avoided what he describes as retailers passing on savings by overselling produce.
The pared down design scheme for Lagom uses a large amount of white space to denote its insistence on no frills and lack of waste. The packaging range for the Lagom concept store is simple and customized to each order, as the store would allow for consumers to buy just the amount they need.
Lagom is a Swedish word meaning "just the right amount."
The pared down design scheme for Lagom uses a large amount of white space to denote its insistence on no frills and lack of waste. The packaging range for the Lagom concept store is simple and customized to each order, as the store would allow for consumers to buy just the amount they need.
Lagom is a Swedish word meaning "just the right amount."
Trend Themes
1. Waste Reduction - Lagom's grocery concept aims at reducing needless waste by allowing consumers to buy just the amount they need.
2. Minimalist Design - Lagom's design scheme uses a large amount of white space to denote its insistence on no frills and lack of waste.
3. Customized Packaging - Lagom's packaging range is simple and customized to each order, promoting sustainability and reducing excess packaging.
Industry Implications
1. Grocery Retail - The Lagom concept store offers a disruptive innovation opportunity for grocery retailers to reduce food waste and cater to consumer demand for sustainable shopping experiences.
2. Packaging - The Lagom concept's focus on customized packaging presents a disruptive innovation opportunity for the packaging industry to create sustainable and personalized packaging solutions.
3. Design - Lagom's minimalist design approach offers a disruptive innovation opportunity for the design industry to create visually appealing and waste-free retail environments.
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