Disney and Leovo are Partnering to Develop Star Wars-Themed AR
Ellen Smith — July 18, 2017 — Tech
References: theverge & digitaltrends
Disney and Lenovo are collaborating to produce augmented reality headsets that allow users to experience Star Wars-themed adventures.
The elusive 'Jedi Challenges' will use an over the head strap to convey its images to users and is expected to be compatible with smartphones. Although little is known about the details of the franchise-themed game, the promotional video suggests players are tasked with swinging their controllers as if it were a real light saber. The AR experience also promises further immersion like object interactions. The 'Jedi Challenges' headsets were designed specifically to allow users to enact star Wars themed experiences and serve as an example of the franchise's ability to consistently remain up to date with current affairs.
The partnership between Disney and Lenovo speaks to the growing augmented reality franchise and the attempt to make the technology more accessible to the masses.
The elusive 'Jedi Challenges' will use an over the head strap to convey its images to users and is expected to be compatible with smartphones. Although little is known about the details of the franchise-themed game, the promotional video suggests players are tasked with swinging their controllers as if it were a real light saber. The AR experience also promises further immersion like object interactions. The 'Jedi Challenges' headsets were designed specifically to allow users to enact star Wars themed experiences and serve as an example of the franchise's ability to consistently remain up to date with current affairs.
The partnership between Disney and Lenovo speaks to the growing augmented reality franchise and the attempt to make the technology more accessible to the masses.
Trend Themes
1. Augmented Reality Franchise - With the development of augmented reality headsets such as Jedi Challenges, businesses can create immersive gaming experiences that resonate with fans of popular franchises.
2. Smartphone-compatible AR - Creating AR experiences that are compatible with smartphones can increase accessibility and ease-of-use for consumers, opening up new potential markets for businesses.
3. Franchise-branded AR Gaming - Incorporating popular franchises into AR gaming allows businesses to tap into existing fan bases and generate new revenue streams through immersive experiences.
Industry Implications
1. Entertainment - The entertainment industry can leverage AR technology to create new experiences for fans and retain existing audiences through franchise branded AR gaming.
2. Consumer Electronics - The consumer electronics industry can benefit from developing AR headsets such as Jedi Challenges to support the rising demand for AR gaming experiences.
3. Mobile Gaming - Mobile gaming companies can partner with popular franchises to create AR games for smartphones and capitalize on the growing trend of AR gaming.
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