Carlo Ratti Associati Imagines the Future of Supermarkets as Digital
Laura McQuarrie — June 9, 2015 — Eco
References: carloratti & psfk
In partnership with supermarket chain COOP Italia, design firm Carlo Ratti Associati imagines that the future of supermarkets will look like its 'Future Food District concept.
While self-checkout stations are slowly sweeping the nation, this digital grocery concept pushes technology even further. Shoppers are encouraged to interact with produce through interactive tables, hands-on learning in classrooms and artful exhibits that help to inform consumers more about the supply chains that are used in-store. Now that consumers are becoming more informed and interested about how their food gets from farm to table, or otherwise, interactive displays like this to promote transparency and the integrity of locally-sourced food will become extremely important in future food markets.
This exploration of the future of supermarkets is part of the 'Feeding the Planet, Energy for Life' theme of Expo Milano 2015.
While self-checkout stations are slowly sweeping the nation, this digital grocery concept pushes technology even further. Shoppers are encouraged to interact with produce through interactive tables, hands-on learning in classrooms and artful exhibits that help to inform consumers more about the supply chains that are used in-store. Now that consumers are becoming more informed and interested about how their food gets from farm to table, or otherwise, interactive displays like this to promote transparency and the integrity of locally-sourced food will become extremely important in future food markets.
This exploration of the future of supermarkets is part of the 'Feeding the Planet, Energy for Life' theme of Expo Milano 2015.
Trend Themes
1. Interactive Grocery Shopping - More supermarkets will implement interactive displays to inform consumers about the supply chains that are used in-store.
2. Automated Checkout - Self-checkout stations will continue to be adopted as a way to streamline the grocery shopping experience.
3. Locally-sourced Food Promotion - Interactive exhibits will become more important in promoting transparency and integrity of locally-sourced food.
Industry Implications
1. Retail - Supermarkets will adopt technology to enhance the in-store shopping experience.
2. Food and Agriculture - Consumers' increased interest in the supply chains of their food will drive innovation in the food and agriculture industry.
3. Design and Architecture - Industry professionals will be tasked with designing and implementing interactive displays and exhibits in grocery stores.
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