Utz's Backyard Barbecue Potato Chips Take Cues from Summer Classics
Laura McQuarrie — May 27, 2017 — Lifestyle
References: store.utzsnacks & intl.target
For a limited time, Utz will be selling a trio of backyard barbecue potato chips inspired by classic summer foods. Specifically, these unusual potato chip snack flavors take inspiration from foods that are often cooked on the grill, including sweet corn, burgers and hot dogs.
In the same way that burgers and hot dogs are dressed with condiments, the Grilled Hot Dog flavor from the Grillin’ Classics collection boasts tomato powder in its ingredient list to mimic the taste of ketchup.
These food-flavored potato chips boast packaging that celebrates classic all-American motifs, positioning the new snack products as the perfect addition to picnics and backyard barbecues throughout the summer, especially for the Fourth of July celebrations.
In the same way that burgers and hot dogs are dressed with condiments, the Grilled Hot Dog flavor from the Grillin’ Classics collection boasts tomato powder in its ingredient list to mimic the taste of ketchup.
These food-flavored potato chips boast packaging that celebrates classic all-American motifs, positioning the new snack products as the perfect addition to picnics and backyard barbecues throughout the summer, especially for the Fourth of July celebrations.
Trend Themes
1. Grill-inspired Snack Foods - There is a growing trend of creating snack foods that are flavored like summer barbecue favorites, offering consumers a unique and nostalgic snacking experience.
2. Food-flavored Potato Chips - Food-flavored potato chips are gaining popularity, with brands using innovative ingredients to mimic the taste of specific foods, tapping into consumer preferences for unique and bold flavors.
3. Summer-themed Packaging - Brands are taking advantage of seasonal themes, such as summer and Fourth of July, to create packaging that enhances the consumer experience and aligns with the occasion.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage the trend of grill-inspired snack foods by introducing new flavors and creating partnerships with barbecue sauce brands to enhance their product offerings.
2. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of food-flavored potato chips by exploring innovative flavor profiles and creating collaborations with popular food brands to attract customers seeking unique snacking options.
3. Packaging Industry - The packaging industry can tap into the trend of summer-themed packaging by creating seasonal designs and offering customization options for brands in the food and beverage industry, providing them with visually appealing and on-brand packaging solutions.
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