Wunderbar! Creative Agency Introduced a Fresh Design for Pickled Goods
Laura McQuarrie — May 30, 2017 — Lifestyle
References: wearewunder.bar & thedieline
Wunderbar! Creative Agency created a charming packaging system that will make most people do a double take—rather than just creating a set of modernly branded glass jars, the agency developed a conceptual design for jar-shaped pouch packages.
To add a flavorful twist to the way that pickled goods are traditionally packaged and presented, the agency created what it calls "the future of pickles from granny."
Instead of featuring a container that is large, heavy and prone to shattering, 'Babushka' takes the form of a plastic pouch packaging solution with a tear-off top that is much easier to remove than most hard-to-open lids. The old-meets-new packaging for pickled cucumbers and tomatoes also has the potential to be used as a portable, resealable system if a built-in closure is included.
To add a flavorful twist to the way that pickled goods are traditionally packaged and presented, the agency created what it calls "the future of pickles from granny."
Instead of featuring a container that is large, heavy and prone to shattering, 'Babushka' takes the form of a plastic pouch packaging solution with a tear-off top that is much easier to remove than most hard-to-open lids. The old-meets-new packaging for pickled cucumbers and tomatoes also has the potential to be used as a portable, resealable system if a built-in closure is included.
Trend Themes
1. Jar-shaped Pouch Packaging - Disruptive innovation opportunity to replace traditional glass jars with lightweight and portable pouches.
2. Conceptual Product Packaging - Disruptive innovation opportunity to create packaging designs that challenge traditional norms and stand out on shelves.
3. Resealable Packaging - Disruptive innovation opportunity to improve packaging functionality and increase reusability of products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity to explore new packaging solutions in the food and beverage industry that are more sustainable and functional.
2. Consumer Goods - Disruptive innovation opportunity to develop fresh and unique packaging designs across a range of consumer goods that cater to changing consumer preferences.
3. Retail - Disruptive innovation opportunity to leverage innovative packaging designs to capture consumer attention and drive sales in retail stores.
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