This Festive New Oreo Treat Explores Alternative Candy Cane Flavors
Laura McQuarrie — June 24, 2017 — Lifestyle
Those who enjoy candy cane flavors other than the classic red and white variety are certainly not starved for choice with nontraditional bacon and pickle options that become available on the market around Christmastime. Ahead of the winter season, it has been announced that those with a sweet tooth can get excited about soon being able to enjoy a unique new option—Oreo Cookies & Creme Candy Canes.
These black and white Oreo candy canes are said to boast the taste of the iconic cream-filled wafer cookies, offering a novel way for fans of the sweet treats to indulge in a favorite Christmas ritual.
Across the food industry, brands have been launching unexpected flavor crossovers, especially ones that keep their best-selling treats top-of-mind during seasonal events and holidays.
These black and white Oreo candy canes are said to boast the taste of the iconic cream-filled wafer cookies, offering a novel way for fans of the sweet treats to indulge in a favorite Christmas ritual.
Across the food industry, brands have been launching unexpected flavor crossovers, especially ones that keep their best-selling treats top-of-mind during seasonal events and holidays.
Trend Themes
1. Alternative Candy Cane Flavors - The market for non-traditional candy cane flavors, like Oreo cookies and creme, presents an opportunity for candy companies to explore new flavor combinations.
2. Unexpected Flavor Crossovers - The trend of launching surprising flavor combinations during seasonal events and holidays allows companies to generate buzz and keep their best-selling treats top-of-mind.
3. Novelty Flavored Products - Consumer interest in unique and unusual flavors provides a potential market for novelty candy cane and other holiday-themed treats.
Industry Implications
1. Confectionery - Non-traditional and novelty candy canes offer a potential avenue for growth and differentiation in the crowded confectionery market.
2. Snack Foods - Expanding the market for non-traditional candy canes could offer snack food companies a new product line for seasonal marketing initiatives.
3. Food Retail - Retailers could tap into consumer demand for unique holiday treats by stocking products such as Oreo Cookies & Creme Candy Canes in their stores during the winter season.
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