Campaigns integrate consumer input to customize experiences
Implications - Offering consumers a sense of involvement, brands are turning to personalized marketing techniques for individual allure. Offering promotions and campaigns that can be influenced by viewer opinion and social media involvement, brands are seeking to connect with consumers through more individually targeted promotional tactics. This reflects a shift away from pre-planned marketing tactics, toward more spontaneous, consumer-driven information.
Trend Themes
1. Personalized Marketing - The shift towards personalized marketing through campaigns that incorporate consumer preferences and involvement.
2. Customized Products - The use of customization as a marketing tool to meet individual needs and preferences through innovative products and services.
3. Interactive Promotions - The use of interactive campaigns that allow for increased brand interaction and engagement with customers.
Industry Implications
1. Retail - The retail industry can benefit from the use of personalized marketing and customized products to enhance customer experiences and meet individual preferences.
2. Food and Beverage - The food and beverage industry can use personalized products and interactive promotions to create brand engagement and customer loyalty.
3. Consumer Products - The consumer products industry can use customized and personalized products as a unique selling proposition to differentiate themselves from competitors and create loyal customers.
6 Featured, 52 Examples:
273,371 Total Clicks
Date Range:
Sep 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
