Famously free innovations get a subscription-focused overhaul
Implications - As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media.
Trend Themes
1. Premiumization Trend in Streaming Services - Consumers are willing to pay a premium for ultimate access and control over media consumption, leading to a trend towards premium streaming services.
2. Hybrid Streaming Services - Combining free and paid content in one platform is a disruptive innovation opportunity in the streaming industry.
3. Critic-curated Streaming Services - Curating content with the help of influential members of the industry is a disruptive innovation opportunity in the streaming industry.
Industry Implications
1. Music Streaming - The premiumization trend is an opportunity for music streaming services to offer ad-free experiences and partner with major music labels.
2. Video Streaming - Hybrid streaming services and critic-curated services are an opportunity for video streaming services to differentiate themselves from competitors and provide more options for consumers.
3. Mobile Streaming Platforms - Providing a cross-device streaming experience is an opportunity for streaming services to gain more customers and ensure a seamless experience for their audience.
5 Featured, 41 Examples:
95,892 Total Clicks
Date Range:
Nov 14 — Oct 15
Trending:
Mild
Consumer Insight Topics:
