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Beacon Shoptimization

Seeking to anticipate consumer interests, brands collect consumer data

Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship.
Trend Themes
1. Hyper-personalization - The use of technologies such as facial recognition and beacon technology allows for unique, personalized features to be added to campaigns, creating a more meaningful brand-consumer relationship
2. Smartphone Integration - Increasingly, retail shopping experiences are becoming more tailored towards consumer's smartphones with smartphone integration technology such as beacons becoming more prominent
3. Digitized Lifestyle Experiences - Brands are expanding the capabilities of apps and other digital retail technology to offer consumers not only product information but also lifestyle recommendations tailored towards their needs and interests
Industry Implications
1. Retail Industry - The retail industry is continuing to further digitize both in-store experiences and other consumer campaigns
2. Marketing Industry - Marketing professionals are implementing technologies such as beacons to offer hyper-personalized campaigns tailored to their consumers' needs and interests
3. Technology Industry - Technology professionals are developing technologies such as beacons that are becoming increasing important for campaigns focused on bridging the gap between in-store and online shopping experiences
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 36 Examples:
125,198 Total Clicks
Date Range:
Dec 14 — Mar 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Beacon Retail Tags
Beacon Retail Tags
The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
The retail shopping experience is becoming increasingly focused on smartphone integration, which the Displaydata ‘Aura 29 BLE’ shelf label helps enhance. Capable of offering retailers... MORE
Lifestyle-Oriented Retail Beacons
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
The new Manhattan store location for Barney’s New York is turning heads for offering a beautiful shopping experience, but also a digital one to boot. The new beacon technology being rolled... MORE
Pharmacy Beacon Technology
Pharmacy Beacon Technology
The Duane Reade App Vastly Improves Customer's In-Store Experience
For once, there is a tech update that will not frustrate consumers for its insignificant changes; instead, the updated Duane Reade app brings a meaningful revision that integrates iBeacon Bluetooth... MORE
Smartphone Coupon Campaigns
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
With a vast majority of consumers owning smartphones than ever, McDonald’s fast food restaurants took it upon themselves to make the in-store experience easier and more attune to this... MORE
play_circle_filledPersonalized Loyalty Keychains
Personalized Loyalty Keychains
Physical Cookie Brings the Web's Best to Brick and Mortar Shopping
Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. ‘The Physical Cookie,’ takes... MORE
Beacon-Embedded Mannequins
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who... MORE

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