Seeking to anticipate consumer interests, brands collect consumer data
Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship.
Trend Themes
1. Hyper-personalization - The use of technologies such as facial recognition and beacon technology allows for unique, personalized features to be added to campaigns, creating a more meaningful brand-consumer relationship
2. Smartphone Integration - Increasingly, retail shopping experiences are becoming more tailored towards consumer's smartphones with smartphone integration technology such as beacons becoming more prominent
3. Digitized Lifestyle Experiences - Brands are expanding the capabilities of apps and other digital retail technology to offer consumers not only product information but also lifestyle recommendations tailored towards their needs and interests
Industry Implications
1. Retail Industry - The retail industry is continuing to further digitize both in-store experiences and other consumer campaigns
2. Marketing Industry - Marketing professionals are implementing technologies such as beacons to offer hyper-personalized campaigns tailored to their consumers' needs and interests
3. Technology Industry - Technology professionals are developing technologies such as beacons that are becoming increasing important for campaigns focused on bridging the gap between in-store and online shopping experiences
6 Featured, 36 Examples:
125,792 Total Clicks
Date Range:
Dec 14 — Mar 16
Trending:
Average
Consumer Insight Topics:
