The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
— June 4, 2013 — World
References: style.selfridges & luxurylaunches
Chanel's new pop-up nail bars will be arriving at Selfridges in London as part of the new pop-up store fad demonstrated by many designer labels. The 'Les Vernis Couleurs Culte de Chanel' will feature dozens of designer nail polishes for customers to choose from. Selfridges will also be offering advice from celebrity nail expert Sophy Robson, who is available for appointments for any manicure fans. Robson will also be creating unique nail designs that she will be selling at Selfridges.
Pop-up nail bars like 'Les Vernis Couleurs Culte de Chanel' demonstrate the function of shopping as an experience rather than a pastime. By making the experience of 'Les Vernis' available to consumers for a short period of time, the suspense increases and shoppers feel pressured to visit the pop-up store before it disappears. It's a wonderful marketing strategy and creates the perfect shopping experience for designer label lovers.
Pop-up nail bars like 'Les Vernis Couleurs Culte de Chanel' demonstrate the function of shopping as an experience rather than a pastime. By making the experience of 'Les Vernis' available to consumers for a short period of time, the suspense increases and shoppers feel pressured to visit the pop-up store before it disappears. It's a wonderful marketing strategy and creates the perfect shopping experience for designer label lovers.
Trend Themes
1. Pop-up Designer Nail Bars - Pop-up nail bars provide a unique and limited-time shopping experience, increasing consumer interest and urgency.
2. Celebrity Nail Experts - The presence of celebrity nail expert Sophy Robson adds exclusivity and expert advice to the pop-up nail bar experience.
3. Designer Nail Polish Collections - Brands like Chanel offer a wide range of designer nail polishes, creating demand for exclusive and limited-edition colors.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the pop-up store trend by creating exclusive and temporary shopping experiences for consumers.
2. Beauty and Cosmetics - Beauty and cosmetics industry can collaborate with celebrity nail experts to offer unique nail bar experiences and attract customers with expert advice.
3. Luxury Brands - Luxury brands can leverage pop-up nail bars to showcase their exclusive and limited-edition designer nail polish collections, reinforcing their brand image.
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